marketing
Eurocal Group provides full-service practical market research services for technology companies We specialize in tailoring services for European technology companies wishing to expand their reach to the U.S. and especially California. Eurocal Group’s modern quantitative and qualitative research techniques help you evaluate market opportunities as well as validate and optimize messages, customer satisfaction, and marketing vehicles.We listen to your business challenges and opportunities will tailor our engagement with your company based on specific needs here in California. Each engagement will have some or all of the following elements:Market Opportunities
Eurocal Group recognizes the importance of identifying customer pain points before investing in the resources required to take your technology to market. Using the right mix of qualitative and quantitative research, we’ll partner with you to answer the most challenging questions related to identifying and understanding customer pain points and transforming them into market opportunities:- What is the true source of pain?
- Who sees the most value in having that pain removed?
- Who will ultimately pay for a solution?
- Is there a substantive market that will benefit from your solution?
One of the key challenges for marketing managers is determining if your product or corporate message resonates with buyers. Is it clear? Is it accurate? Is it aligned with customer pain points? Does it attract and hold attention? And most important, will it generate enough interest to drive sales and retain customers?Message Validation
Eurocal Group is committed to helping clients ensure that their messages are on target. Using right mix of qualitative and quantitative research, we’ll partner with you to answer the most challenging questions impacting your messaging:- What problems are your buyers experiencing?
- What parts of your message are most compelling?
- Does your language match the vocabulary of your target customer?
- Is any part of your message offending or sending the wrong message to any audience - and why?
- Do you communicate effectively how you are different from your competition?
Competitive Research
To develop an effective corporate strategy for your California-based business, it's essential to answer two fundamental questions. What is your company doing? What are your competitors doing? You may know what's going on under your own roof, and perhaps what your domestic and European competitors are doing, but seeing a comprehensive picture of your U.S and California competitors' actions, will require some detective work.Eurocal Group is experienced in helping technology companies acquire relevant competitive intelligence. We are particularly skillful at capturing the difference between perception and reality among prospects and customers. Using a blend of research methodologies we’ll partner with you to answer the most challenging questions related to your competitors’ business activities, so that you can make smarter business decisions for the US and California market.Practical Marketing Tools
Prospective buyers do their homework before investing in a new technology or product. They seek out first-hand experiences from similar companies who have already implemented new technology in real-world environments. And credible, unbiased, information allows these decision makers to feel more confident in their decision making.Eurocal Group is skilled in creating effective marketing tools using independent data to help technology companies build awareness and generate new leads. We’ll partner with you to answer the most challenging questions related to your buyers’ business environments and your solutions, which in turn can be used to develop relevant marketing materials:- What are the real-life benefits your customers are receiving from your products?
- How do you give your sales team reliable, third-party validation of ROI?
- How will you quantify trends in the market to support your messaging?
Eurocal Group’s qualitative and quantitative research approach
Qualitative research tools are used primarily to define a problem and generate hypotheses. They are often used as the prelude to quantitative research in order to identify determinants, and develop quantitative research designs. They can be better than quantitative research at probing below the surface in order to understand what drives and motivates behaviour. Because of the low number of respondents involved and the idiosyncratic nature of some data collection methods (e.g. unstructured interviews), Eurocal Group uses findings from qualitative marketing research in conjunction with quantitative research methodologies. Our core offerings include:- Focus groups
- In-depth interviews
- Web surveys
- Customer advisory boards
- Custom content programs
Copyright 2010 Eurocal Group LLC All rights reserved
